San Mateo County’s population is 752,751. Between 2010 to 2060, the population of SMC is expected to increase 30%. By 2050, Latinos will surpass Whites as the largest race/ethnicity group and by 2060, the Asian population will also surpass the White population. As our county demographics change, the way in which we communicate for healthy policy change and the types of policies we advocate for will need to reflect our growing population across ethnicities/races.