"As Fresh as it Gets" is a cooperative effort by the farming, fishing and hospitality industries and County government to support and encourage consumption of local products.  The "As Fresh as it Gets" logo is the latest effort to highlight San Mateo County's fresh, fruits, vegetables, fish, crab and locally produced cheese, wine and microbrews.  The new logo will show up in farmers' markets, produce stands and grocery stores throughout San Mateo County.  Residents can find out when and where to find local produce and seafood in their communities by picking up a copy of the San Mateo County: As Fresh as it Gets brochure.